A Kids’ Brand Born From Dirt Bikes, Family and Big Dreams

Their parents were building Full Throttle Earthworks, an Australian earthmoving and motocross track-building business. While the machinery moved dirt and created places for riders, PJ and Shiloh were learning, riding, asking questions and watching a business grow around them.

Revved Up Rascals gave them an opportunity to learn by doing. They could explore ideas, designs, products, marketing, customer service, money, communication and the work required to turn an idea into something real.

But the vision quickly became bigger than a family project. We saw an opportunity to create an Australian children’s brand for the families who spend their weekends at tracks, on farms, beside bikes, around machinery and exploring the outdoors.

A brand that celebrates the child trying for the first time just as proudly as the child standing on the podium. A brand that understands that confidence is often built one nervous lap at a time.

A brand for kids raised on dirt, noise and big dreams.

PJ and Shiloh may be the founding Rascals, but Revved Up Rascals is being built for a much bigger crew.

It is for the peewee rider learning throttle control. The farm kid covered in dust. The nervous beginner. The sibling waiting for a turn. The race-day regular. The young dreamer who has not received their first bike yet.

Every Rascal starts somewhere. And this is where our story begins.